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Equinox » Products » Extract/Reporting Engine for DirectData™ |
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What is DirectData?
DirectData is a web-based interface offered by Sabre
Airline Solutions (under the GetThere brand) to provide airlines
the ability to derive increased benefits from its DirectAirline,
Sabre Web Sales Engine, and SabreSonic Web
internet booking engines.
The DirectData interface allows other systems to securely
access the raw booking and user profile data captured during the
process of selling tickets online. The ability to extract, manipulate,
and analyze this data on-demand can be leveraged to increase
marketing effectiveness and boost ticket sales. It can also be
used to optimize many facets of your operating performance of
your network by highlighting travel trends
and buying patterns, and enabling improved forecasting
and planning.
DirectData provides the ability to regularly poll Sabre's
booking engine servers as frequently as every five minutes and
as infrequently as once a week to get information on what tickets
were sold, to where, to whom, and for how much. This Passenger
Name Record (PNR) data contains the details captured during the online
booking including the fare breakdown, frequent flyer information,
online membership program information, and specifics about
each flight segment.
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What is the Equinox
Extract/Reporting Engine for DirectData?
The Equinox Extract/Reporting Engine was developed in cooperation
with GetThere (Sabre Airline Solutions) and comprises two component
modules: the Extract Module and the
Reporting Module.
The Extract module manages the secure communication link
to the DirectData interface and organizes the incoming
XML data stream containing the PNR and other valuable booking
information into an historical booking database.
Some of the comprehensive information captured by the
Extract Module:
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PNR Identifiers — date/time stamp,
purchaser, CRS locator, booking site, current booking state.
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Passengers — first/last names,
FFP data.
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User Profiles — first/last name,
company, address, phone,
and e-mail address of the purchaser.
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Frequent Flyer — numbers and FF plans
for each passenger.
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Fare Summary — base fare, total fare,
type of currency (the Extract Module is able to convert point of sale
currencies into your choice of base reporting currencies).
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Segments — detailed data for each segment specifics such as city,
arrival/departure date/time, airport code and name, airline code and name, seating,
travel class, stops.
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The Reporting Module generates reports from the database
of extracted PNR data. It enables automatic and scheduled distribution of reports
by email, and is easily configured to provide a web-based user interface
to allow you to generate ad hoc and customized marketing
reports.
What are the benefits?
Airlines using the Extract/Reporting Engine for DirectData
are taking full advantage of the valuable information captured from
their online bookings.
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Measuring effectiveness of sales and marketing
promotions real-time and modifying them on the fly for maximum
sales impact and profit
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Reducing the costs of offering and managing
bonus offers by automating the verification and crediting processes
(and increasing accuracy – reducing errors)
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Improving the precision in the planning and
measuring of targeted marketing launches
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Increasing the accuracy of sales forecasts and
revenue targets
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Allowing airline management to keep a finger
on the pulse of the online business.
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How do we take advantage of
the Extract/Reporting Engine for Direct Data?
The Extract/Reporting Engine for Direct Data can be installed on
any one of your corporate Microsoft Windows servers capable of running
MS SQL Server and IIS web server. Your users log on to a
secure web-based user interface that can be customized to reflect your
functional needs and your corporate look and feel. Equinox offers
first-class customer support services to assist with technical or user
issues on a monthly basis.
As an option, or for those with infrastructure challenges,
Equinox also gives you the choice of installing the
Extract/Reporting Engine on its own servers
and can provide different levels of monthly service.
Equinox can offer the full Extract/Reporting Engine
functionality as an Application Service Provider, in which case,
your team is provided access to a secure web-based user interface
offering private access to the data on our servers. It also provides
the ability to set up automated email reports and to generate
customized ad hoc reports.
If you also have resource challenges, your airline can still take
full advantage of DirectData by having Equinox completely manage
the Extract/Reporting Engine. Our professional and responsive
staff will generate and deliver ad hoc or scheduled reports to your
team as part of a monthly service plan.
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To find out how we can help you give your
team a technology advantage or for more information about
the Extract/Reporting Engine for Direct Data, please
contact us.
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